In Depth Course

CITA is delivered over 27 units across 3 core modules. The learning is delivered entirely online in a format that is engaging and informative. You can access the content across multiple devices and even build your own learning plan with personally chosen target completion dates.


The study text is split into the following 27 units:


1.1 The reasons for international trade

1.2 The international marketing process

1.3 Sources of information

1.4 Methods of information collection

1.5 Market selection strategies

2.1 The marketing plan

2.2 Product development

2.3 International pricing

2.4 The international marketing of services

2.5 Selection, appointments and motivation of agents and distributors

2.6 Other channels of distribution

3.1 The international order process

3.2 Legal aspects of international supply contracts

3.3 International trade and model contract terms and conditions

3.4 Bonds and guarantees

3.5 Incoterms 2000 and 2010

3.6 International transport modes

3.7 Transport documentation

3.8 Customs procedures

3.9 Cargo insurance

3.10 Credit insurance

3.11 Risk management

3.12 Payment procedures

3.13 Foreign exchange

3.14 Structured trade finance

3.15 Money laundering


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